[ Glossary ]
The vocabulary of selling online
Short, practical definitions of the words you meet when you sell from a link in bio, an online store or your inbox. Written by the team building Roctify.
No term matches your search.
A
B
C
- Call to action (CTA)
- Callout post
- Carousel post
- Cart abandonment
- Cart recovery
- Cash on delivery (COD)
- Chargeback
- Checkout
- Churn
- Clean architecture
- CMS (content management system)
- Cohort-based course
- Community business model
- Community design
- Community engagement plan
- Community flywheel
- Community leakage
- Community manager
- Community platform
- Community token
- Community website
- Completion rate
- Content batching
- Content community
- Content moderation
- Content pillars
- Content repurposing
- Conversion funnel (e-commerce)
- Conversion rate
- Conversion rate optimization (CRO)
- Cost of goods sold (COGS)
- Cost per click (CPC)
- Cost per mille (CPM)
- Course certificate
- Course module
- Creator economy
- Cross-sell
- Custom domain
- Customer education
- Customer engagement
- Customer journey
- Customer lifetime value (CLV)
- Customer retention
D
E
F
G
H
I
K
L
M
- ManyChat
- Marketplace
- Masterclass
- Member engagement
- Member retention
- Membership site
- Merchandising (e-commerce)
- Merchant of record (MoR)
- Meta Ads (Facebook and Instagram ads)
- Micro-SaaS
- Microlearning
- Microservices
- Minimum order quantity (MOQ)
- Minimum viable product (MVP)
- Mobile app
- Mobile commerce (m-commerce)
- Monetize your skills
- Monolith
- Multi-factor authentication (MFA)
N
O
P
R
S
- SaaS (software as a service)
- Safety stock
- Sales funnel
- Sales page
- Sales tax on digital products
- Scaling
- Search bar (on-site search)
- Search engine advertising (SEA)
- Sellfy
- Shadowban
- Shared catalog
- Shipping cost
- Shoppable post
- Side hustle
- Single sign-on (SSO)
- Skool
- SKU (stock keeping unit)
- Social commerce
- Social selling
- Software architecture
- Software development
- Solopreneur
- Spy tool (ad and shop intelligence)
- Stan Store
- Storefront
- Student portal
- Sublaunch
- Supply chain
- Swagger UI
- Synchronous learning
T
U
V
W
Z
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