Beacons, often called Beacons AI, is an all-in-one platform for content creators. It is built around a link-in-bio page, the single link on a social profile, and adds tools for selling digital products, a media kit for brand deals, email marketing, Instagram DM automation and AI assistants.

It concerns creators who earn from several sources at once: a few digital products, affiliate links, brand partnerships and a growing email list. If you are a creator with 15,000 followers who sells a $19 preset pack, pitches brands every month and wants one page that ties it together, Beacons is one of the tools you will compare. This page explains what it does, how its plans work and what to weigh before you choose it.

What is Beacons AI?

Beacons is a hosted creator platform. The core is a customizable link-in-bio page with unlimited links and sub-pages. Around it, the pricing page lists these building blocks:

  • Store. Sell digital products, with courses and memberships on higher plans, and buy-now-pay-later options with Klarna or Affirm on Creator Plus and above.
  • Media kit. A page that updates your audience and engagement data daily from linked social accounts, with rate cards, past projects and invoicing for brand deals.
  • Email marketing. Email collection on your page and sends to your list, with a monthly cap on the lower plans.
  • Affiliate links. Links to products from brand partners, for which Beacons lists around 12,000 brands.
  • Instagram auto-DM. A "Smart Reply" feature that sends automatic direct messages on Instagram.
  • Websites. Simple websites with a few pages, depending on the plan.
  • AI tools. An AI assistant and text, image and email generation, metered in daily AI credits that vary by plan.

Beacons does not present itself as a classic e-commerce platform or as a dedicated course platform. It positions itself as a creator's home base: identity, links, sales, brand deals and audience in one place. The "AI" in its common name refers to the AI features built into the product.

Why it matters

Creators consider Beacons because it replaces a stack of small tools. A creator might otherwise pay separately for a link-in-bio tool, an email tool, a media kit template, a store and an auto-DM app. Beacons puts them on one page and one bill.

The key numbers are the plan price and the seller fee. At the time of writing (September 2026), Beacons' pricing page lists:

  • Free at $0, with a 9% seller fee and 50 email sends per month.
  • Creator at $10 a month billed monthly ($8.33 a month billed annually), with a free custom domain and 500 email sends per month, and still a 9% transaction fee.
  • Creator Plus at $30 a month billed monthly ($25 billed annually), with 0% seller fees, unlimited email sends, unlimited courses with video hosting and memberships.
  • Creator Max at $100 a month billed monthly ($83.30 billed annually), which adds onboarding help, priority support and other extras.

A worked example shows why the fee matters more than the plan price. A creator sells a $19 preset pack to 80 buyers a month, $1,520 in sales. On the Free or Creator plan, the 9% seller fee is $136.80 a month. On Creator Plus, the fee is $0 and the plan costs $30. Above roughly $334 of monthly sales, the $30 plan costs less than the 9% fee. Check whether payment processing fees apply on top in your case. See transaction fee for how to compare models.

How it works

A typical setup looks like this:

  • Claim your page. Pick a username, a template, colors and fonts. Connect your social accounts.
  • Add links and blocks. Links, music or event embeds, an email signup form, sub-pages for different audiences.
  • Add products. Upload a digital product, set a price, and it appears on your page with a checkout.
  • Build the media kit. Link your social accounts so audience data updates daily, add rate cards and past brand work.
  • Grow the list. Collect emails and phone numbers and send emails within your plan's limit.
  • Automate DMs. Turn on Smart Reply on Instagram so people who message you get an automatic reply with a link.
  • Use AI where it helps. Draft page text, product descriptions, emails or brand outreach within your daily AI credits.
  • Watch the analytics. Check visits, clicks and sales, then adjust the page.

Benchmarks and examples

Typical Beacons users:

  • The multi-income creator. A lifestyle creator with 25,000 followers earns from affiliate links, two brand deals a month and a $12 guide. The media kit and the link-in-bio page do most of the work.
  • The digital product seller. A photographer sells presets at $19 and a $49 editing course. Once sales pass a few hundred dollars a month, a 0% fee plan usually costs less than the free plan's fee.
  • The brand deal focus. A creator who mainly works with brands uses the auto-updating media kit, rate cards and invoicing, and sells little directly.
  • The creator with a physical shop. Someone selling printed merch with stock and shipping should check how Beacons handles physical goods before building a catalog there.

A useful habit: each month, add up what the free plan's seller fee cost you and compare that amount with the price of the paid plans.

Common mistakes

  • Staying on the free plan too long. The 9% fee is invisible at first and large later. Recalculate each month.
  • Assuming the Creator plan removes fees. At the time of writing, the $10 plan still lists 9%. The 0% fee starts on Creator Plus.
  • Hitting the email send cap. 50 or 500 sends a month is small once your list grows. Check the cap before you plan a launch.
  • Cluttering the page. A page with 20 links sells less than one with a clear top offer.
  • Relying on AI copy without editing. Generated text is a draft. Your voice is what converts your audience.

Best practices

  • Compute your breakeven. Divide the plan price by the fee percentage to find the sales level where upgrading pays.
  • Put one offer on top. Match the top block to your latest post.
  • Keep the media kit current. Add recent brand work and results so brands see proof, not just follower counts.
  • Capture emails early. Your email list is portable; your follower count is not.
  • Use auto-DM carefully. Keep messages short and useful, and send people to one link, not five.
  • Export your data. Keep a copy of customers and subscribers outside any single tool.

In Roctify

Roctify overlaps with Beacons on the link-in-bio page with a built-in checkout, and differs in the model. Roctify charges 0% transaction fees on every plan, including the free one, and only Stripe or PayPal processing fees apply (cash on delivery is also available). The link-in-bio page and the full online store share one catalog, so physical products with stock, variants and shipping sit next to digital products, courses and downloads delivered automatically after payment. Email marketing, forms and an email inbox come with the Creator plan.

Beacons covers things Roctify does not: a media kit and brand deal tools, affiliate links to brand partners, Instagram auto-DM, AI generation tools and memberships. Memberships and social selling are on Roctify's roadmap; the others are not part of Roctify.

FAQ

Is Beacons AI free?

Beacons has a free plan at $0. At the time of writing (September 2026), its pricing page lists a 9% seller fee on that plan and 50 email sends per month. Paid plans start at $10 a month billed monthly, and the 0% seller fee starts at Creator Plus, $30 a month billed monthly.

What is a Beacons media kit?

It is a page that shows your audience and engagement data to brands. Beacons says it updates daily from your linked social accounts, and you can add rate cards, past projects and a contact form.

Can I sell courses on Beacons?

Yes. The pricing page lists courses with video hosting on Creator Plus and Creator Max, while the lower plans list 1 course without video hosting. Check the current limits before you plan a course launch.