Kajabi is a hosted platform for people who sell their expertise: coaches, consultants, trainers, educators and creators who teach. It puts courses, coaching programs, memberships, communities, a website, email marketing and payments in one account, so you do not have to connect five separate tools.

It concerns sellers whose main product is knowledge rather than objects. If your business is a signature course at a few hundred dollars, a group coaching program, a paid community or a mix of those, Kajabi is one of the names you will meet early. This page explains what it does, how its pricing is structured and what to weigh before choosing it.

What is Kajabi?

Kajabi describes itself as an operating system for human expertise. In practice, it is a knowledge-commerce platform: a single place where you build the product (a course, a coaching program, a membership, a podcast), market it (website, landing pages, email sequences, funnels) and get paid (checkout with one-time payments, subscriptions and upsells).

Its site lists these product areas: online courses, coaching for individuals and groups, communities, memberships, newsletters, podcasts, email and funnels, and payments. Higher plans add a branded mobile app, more communities, webhooks, a universal inbox and comment-to-DM tools, according to its pricing page.

Kajabi does not present itself as a general e-commerce platform. Its site talks about courses, coaching and memberships, not physical inventory, shipping rates or warehouses. It is also not a pure learning management system for schools or companies, even though it hosts course content. It sits between the two: a business toolkit for experts, where the course or the membership is the product and marketing automation is part of the package.

Related vocabulary you will see around Kajabi: sales funnel, membership site, community platform, evergreen course, drip content and upsell.

Why it matters

Sellers consider Kajabi when their stack of tools starts to hurt. A typical coach might pay for a course host, an email tool, a landing page builder, a scheduling app and a community app, and then spend weekends making them talk to each other. An all-in-one platform replaces the integrations with one login and one customer database.

The trade-off is a higher fixed cost. At the time of writing (September 2026), Kajabi's pricing page lists three plans:

  • Basic at $179 a month billed monthly, or $143 a month billed annually, with 5 products, 2,500 contacts, 1 website and 2 admin users.
  • Growth at $249 a month billed monthly, or $199 a month billed annually, with 50 products, 25,000 contacts and 11 admin users.
  • Pro at $499 a month billed monthly, or $399 a month billed annually, with unlimited products, 100,000 contacts, 3 websites and 26 admin users.

The same page lists transaction fees that depend on the plan and on the payment method. With Kajabi Payments, it shows 2.9% + $0.30 on Basic, 2.8% + $0.30 on Growth and 2.7% + $0.30 on Pro. With third-party payment providers, it shows 2%, 1% and 0.5%. Check the current page, since these figures change.

A worked example. A coach sells a $497 program to 20 clients a month on the Basic plan, billed annually. Revenue is $9,940. The subscription is $143. Payment fees through Kajabi Payments are 2.9% of $9,940 plus $0.30 × 20, about $294. Total cost is about $437, or 4.4% of revenue. The same coach selling only 3 programs a month ($1,491) would pay $143 plus about $44 in fees, around 12.5% of revenue. A flat monthly price rewards volume and weighs on beginners.

How it works

The logic of Kajabi is that product, marketing and payment live in one place.

  • Build the product. Create a course, a coaching program, a membership or a community. Upload videos, text and files.
  • Build the site and pages. Use the website builder and landing pages to present the offer.
  • Set up the offer and checkout. Choose a one-time payment or a subscription. Add upsells if you want.
  • Capture and nurture leads. Collect emails on landing pages, then send email sequences and newsletters from the same account.
  • Deliver. Buyers get access to the course, community or membership. On Basic and up, Kajabi says the Kajabi Customer App is included; Pro adds a branded app.
  • Measure and iterate. Track sales and contacts in the same account, and adjust pages and emails.

Benchmarks and examples

Typical Kajabi setups look like this:

  • The signature course. A fitness coach with 60,000 Instagram followers sells a 12-week program at $297. She runs a free workshop, sends a five-email sequence and opens the cart twice a year.
  • The paid community. A business mentor charges $49 a month for a community with weekly calls and a library of recorded lessons. Recurring revenue covers the platform cost from the first 5 members.
  • The coaching practice. A career coach sells one-on-one packages at $1,200 and a group program at $400, with email sequences that move leads from a free guide to a call.
  • The early-stage creator. A designer with 1,500 followers and one $39 mini-course. For her, a platform with a monthly fee in the hundreds is hard to justify until sales grow.

A rough rule: the more of your revenue comes from high-ticket programs, memberships and communities, the more an all-in-one expert platform tends to pay for itself.

Common mistakes

  • Choosing the plan before the offer. Product and contact limits differ widely between plans. Count your products and your email list before you pick.
  • Paying for tools you already have and will keep. If you stay on your current email tool, part of the value is unused.
  • Ignoring fees on top of the subscription. Payment fees apply per sale, and they change by plan and provider.
  • Building a huge course before selling it. Validate with a smaller offer or a pre-sale first, then build.
  • Forgetting physical products. If you also sell merch or printed books with stock and shipping, check how you will handle them.

Best practices

  • Model your cost at three revenue levels. Compute platform cost as a share of revenue at your current, expected and best-case sales.
  • Start with one offer and one funnel. One lead magnet, one email sequence, one product. Add more once it converts.
  • Use the trial with real content. Kajabi promotes a free trial on its site. Build one real product during it, not a demo.
  • Keep contact limits in view. Clean inactive contacts regularly so you do not move up a plan for people who never open your emails.
  • Own your list. Export your contacts and buyers regularly.
  • Match features to your roadmap. If you will launch a community or an app within a year, weigh that now.

In Roctify

Roctify and Kajabi overlap on some ground and differ on most of it. In Roctify you can sell courses, coaching packages and downloads as digital products delivered automatically after payment, with email marketing and forms from the Creator plan, from $19 a month, and 0% transaction fees on every plan (only Stripe or PayPal processing fees apply, and cash on delivery is also available). One catalog feeds your link-in-bio page and your online store, and it also handles physical products with stock, variants and shipping.

Kajabi goes further on the expert side. Communities, memberships and recurring billing are on Roctify's roadmap, not available today, and Roctify has no funnels with upsells, no branded mobile app and no course features such as quizzes or progress tracking. If your business depends on those, Kajabi is built for it.

FAQ

How much does Kajabi cost?

At the time of writing (September 2026), Kajabi's pricing page lists Basic at $179 a month, Growth at $249 and Pro at $499 when billed monthly, with lower monthly rates on annual billing. Transaction fees also apply depending on plan and payment provider. Always check the current page before you budget.

Is Kajabi good for beginners?

It depends on your volume. The monthly price is high relative to a first product that sells a few copies. Beginners with a small audience often start on a cheaper tool and move to an all-in-one platform once sales cover the cost.

Can Kajabi host a community?

Yes. Kajabi lists communities as one of its product areas, with 1 community on Basic and 3 on Pro according to its pricing page. This is one of the main reasons coaches and educators choose it.