Naffy

Naffy is an online sales platform built for people who sell knowledge: ebooks, templates, online courses, one-to-one consultations, webinars, vouchers and paid newsletters. It is based in Poland, its website is in Polish, and much of its help content is written around Polish rules on invoicing, VAT and small unregistered activity.

It concerns creators, coaches, trainers and experts who want to start selling without setting up a website or paying a monthly subscription. If you teach something on Instagram or TikTok and want a link where people can pay and receive the product automatically, Naffy is one of the tools built for that job, especially if your audience and your business are in Poland.

What is Naffy?

Naffy is a hosted platform where you create a product, set a price and share a link. Payment, delivery and payout then happen on their own. On top of single product links, Naffy gives each seller a small online store, a lead magnet feature to collect email addresses in exchange for a free file, and built-in email marketing for newsletters, campaigns and simple automations.

The range of product types is wide for a tool of its size. According to its website, you can sell ebooks (with an automatic watermark), digital files such as PDF, DOCX, XLSX, ZIP, audio and video, bundles, online courses built from modules and lessons, one-to-one consultations and group sessions with a booking system and reminders, live webinars and automated webinars, vouchers with a QR code, monthly or yearly subscriptions, paid newsletters and a "buy me a coffee" style tip jar.

Naffy is not a marketplace where buyers browse other sellers. It is not a physical-product store either: its pages talk about digital products and online services. Payments run through Stripe, which you connect to your account. The related vocabulary is digital product, lead magnet, commission, payout and online course.

Why it matters

The main reason creators consider Naffy is its pricing model. At the time of writing (September 2026), Naffy's homepage states that the platform costs 0 zł to start, with no subscription, and takes a sales commission of 6% net on each sale. It also states that the tip jar product carries 0% Naffy commission. Stripe's own processing fees come on top, as with any Stripe account.

A commission-only model is attractive when sales are small or irregular. Take a Polish creator who sells a $20 ebook and makes 15 sales in her first month. Revenue is $300. A 6% commission costs about $18, and she pays nothing if a month brings no sales. For someone testing an idea, that low fixed cost is the whole point.

The same model gets more expensive as you grow. At $3,000 a month in sales, 6% is $180 a month. At $10,000, it is $600. A subscription tool with a lower or zero transaction fee would cost less at that level. Neither model is better in general. The right one depends on how much you sell and how steady those sales are.

How it works

Getting from zero to a first sale follows a short path:

• Create a free account. Setting up a profile and adding products costs nothing.
• Connect Stripe. Payments and payouts go through Stripe. Naffy's FAQ says payouts are automatic and reach your bank account within 7 days, often sooner.
• Add a product. Pick the type (ebook, course, consultation, webinar, subscription and so on), upload files or build lessons, set the price and currency. Naffy lists PLN, EUR, USD and GBP among supported currencies.
• Share the link. Put the product link in your bio, in a post or in an email, or send people to your Naffy store.
• Collect emails. Free products run through the lead magnet feature, so each download adds a contact to your list. The homepage mentions 5,000 free emails a month for email marketing.
• Handle paperwork. Naffy offers ready-made terms and a privacy policy under Polish law, and connects to Polish invoicing tools such as iFirma, inFakt and Fakturownia.

Benchmarks and examples

Typical setups on Naffy look like this:

• The ebook seller. A creator sells a guide as an ebook with a watermark, promotes it with a free chapter as a lead magnet and follows up by email.
• The consultant. A dietitian sells one-hour consultations that clients book and pay for in advance, with SMS and email reminders.
• The trainer. A marketing trainer sells a recorded course, adds a live webinar for Q&A and offers vouchers as gifts.
• The newsletter writer. An expert runs a paid newsletter on a monthly subscription.

Naffy's FAQ also explains that in Poland you can start selling without a registered company, as long as quarterly revenue stays under the legal threshold for unregistered activity, and that you can set a monthly sales cap in Naffy to stay under it. That feature shows how closely the product is tailored to its home market.

Common mistakes

• Comparing only the entry price. "Free to start" is true, but the commission grows with revenue. Model your costs at the sales level you aim for, not only at zero.
• Forgetting the payment fees. The 6% is Naffy's share. Stripe's processing fee is separate. Count both.
• Assuming it fits every market. Legal templates, invoicing tools and help content are built for Poland. If you sell from elsewhere, check that the tax and legal side fits your country.
• Choosing it for physical goods. Naffy focuses on digital products and online services. A brand shipping boxes needs a different setup.
• Skipping the email list. Selling from a link alone leaves repeat sales on the table. Use the lead magnet and email tools from day one.

Best practices

• Start with one product. Launch one clear offer, such as an ebook or a consultation, before building a full catalog.
• Use a free product as a door. Offer a checklist or a free chapter in exchange for an email, then sell the paid product by email.
• Match the product type to the promise. Sell a course as a course and a session as a booking, so buyers get the right delivery and reminders.
• Recalculate as you grow. Once monthly sales pass a few thousand, compare the commission with subscription tools.
• Keep your records clean. Connect an invoicing tool early so each sale produces a correct invoice.
• Test the buyer path. Buy your own product once on a phone to see the checkout and delivery your customers see.

In Roctify

Roctify and Naffy both let you sell digital products and courses with automatic delivery, a store and email marketing. The approach differs in two ways. First, pricing: Roctify charges a plan fee (Free at $0 with 10 products and 1 channel, Creator at $19 a month, Pro at $39 a month) and takes 0% transaction fees on every plan, so only Stripe's or PayPal's processing fee applies. Second, scope: Roctify also sells physical products with stock, variants, shipping and taxes, from one shared catalog used by the link-in-bio page and the store, and adds PayPal and cash on delivery as payment options.

Naffy does several things Roctify does not do today. It sells bookable consultations, webinars, QR vouchers and recurring subscriptions, and it is built around Polish invoicing and legal needs. Bookings and subscriptions are on Roctify's roadmap, not shipped. If your business is mainly paid sessions or subscriptions in Poland, Naffy covers that directly. If you sell a mix of digital and physical products, or expect higher volume, Roctify's flat plans may cost less.

FAQ

Is Naffy free?

There is no subscription and no start-up fee. At the time of writing (September 2026), Naffy states a commission of 6% net per sale instead, with 0% on tips, and Stripe's processing fees apply separately. You pay only when you sell.

Can I use Naffy outside Poland?

Naffy supports several currencies, including EUR, USD and GBP, and payments run through Stripe. Its website, legal templates and invoicing integrations are aimed at the Polish market, so check with Naffy that it fits your country before you commit.

Does Naffy sell physical products?

Its website presents it as a platform for digital products and online services such as courses, consultations and webinars. If you ship physical goods, look for a platform that handles stock, variants and shipping.