EasyTools (written Easytools on its own site) is a suite of no-code tools for people who sell digital products and online services. Its central piece is Easycart, a checkout built for courses, ebooks, memberships, software licenses and event tickets. Around it sit a page builder, email campaigns, a testimonial tool and a player that delivers course content to buyers.

It concerns creators, educators, freelancers and small online businesses who already have an audience and want a strong checkout without building a full store. A trainer selling a $197 course, a writer selling a $29 ebook with an upsell, or a small team selling software licenses are typical users. The site is available in English and Polish. This page explains how it works, what it costs and what to weigh before you choose it.

What is EasyTools?

EasyTools describes itself as a suite of no-code tools for digital creators, entrepreneurs and business owners. According to its site, the suite includes:

  • Easycart, a checkout for digital products, with one-click payments, upsells and cross-sells, time-limited offers, checkout recovery, an affiliate program, product variants, payment plans, invoices, a customer portal and tax calculation.
  • Websites, an AI-assisted product page builder with drag-and-drop editing.
  • Email Campaigns, emails triggered by sales, with revenue tracking.
  • Love, a tool for collecting testimonials and showing social proof.
  • Player, course and content delivery with access limited to buyers.

The key technical point is how it handles payments. EasyTools says it is built on Stripe and works as a sales layer on top of your own Stripe account. Your customers stay in your Stripe account, and you keep direct access to billing and customer data. It also states that it is not a merchant of record: you remain the seller.

What it is not: EasyTools does not present itself as a store for physical goods with stock and shipping, or as a marketplace that brings you buyers. It is a set of tools to sell what you already make, to people you already reach.

Why it matters

Sellers consider EasyTools for two reasons. The first is the checkout itself. Easycart lists features that aim to raise average order value and recover lost sales: upsells, cross-sells, countdown offers and reminders for abandoned checkouts. The second is data ownership: because payments run through your own Stripe account, moving away later does not mean losing your customer and payment history.

At the time of writing (September 2026), EasyTools' pricing page lists three plans, all plus Stripe processing fees:

  • Starter at $0 a month with a 5% transaction fee, checkout only.
  • Creator at $79 a month billed monthly, or $59 a month billed yearly ($708 a year), with a 2% transaction fee, all tools, 3 projects per tool and a 14-day free trial.
  • Professional at $149 a month billed monthly, or $99 a month billed yearly ($1,188 a year), with a 1% transaction fee, unlimited projects per tool and a 14-day free trial.

The same page lists an optional paid "Global tax & invoices" feature at $0.30 to $0.50 per transaction on all plans.

A worked example. A coach sells a $197 course to 25 buyers a month, $4,925 in sales. On Starter, the 5% fee is about $246. On Creator billed monthly, the fee is 2%, about $99, plus $79, so $178. On Creator billed yearly, it is $99 + $59 = $158. Stripe's processing fees apply on top in every case. The breakeven between Starter and Creator monthly sits around $2,630 of monthly sales: below that, Starter costs less; above it, Creator does. See transaction fee for the general method.

How it works

A typical EasyTools setup:

  • Connect Stripe. EasyTools runs on top of your Stripe account, so this is the first step.
  • Create a product. A course, ebook, membership, license, event ticket or donation, with variants or payment plans if needed.
  • Build the checkout. Configure Easycart with payment methods, upsells, cross-sells or a time-limited offer.
  • Build a page. Use the Websites tool, or send traffic straight to the checkout from your own site or link in bio.
  • Deliver. Use Player to give buyers access to course content behind a login.
  • Follow up. Send sales-triggered emails, recover abandoned checkouts and collect testimonials with Love.
  • Integrate. Connect tools such as Mailchimp, HubSpot, MailerLite, Pipedrive or Airtable, or use webhooks and the API.

Benchmarks and examples

Typical EasyTools users:

  • The course creator. A trainer with a newsletter of 8,000 subscribers sells a $197 course with a $47 upsell. If one buyer in five takes the upsell, 100 course sales bring 20 extra orders, or $940.
  • The ebook author. A $29 ebook, a $15 workbook as a cross-sell, and a countdown offer during launch week.
  • The event organizer. A workshop with tickets sold through Easycart and QR codes for entry.
  • The software seller. A small tool sold with licenses and subscriptions through the seller's own Stripe account.

A rough rule: the free plan with a 5% fee fits early sales. The paid plans with lower fees start to pay once monthly revenue reaches a few thousand dollars.

Common mistakes

  • Forgetting Stripe fees. EasyTools fees come on top of Stripe processing fees. Add both when you compare.
  • Ignoring tax work. EasyTools is not a merchant of record. You handle VAT and sales tax yourself, with the optional tax and invoice feature if you choose it.
  • Stacking too many upsells. One well-matched offer usually works better than three.
  • Paying for all tools and using one. If you only need the checkout, compare the Starter plan's fee with the paid plans at your real volume.
  • Leaving the checkout untested on mobile. Most creator buyers pay on a phone. Test every payment method before launch.

Best practices

  • Calculate your breakeven. Compare the Starter fee with each paid plan at your current and expected sales.
  • Match the upsell to the product. A workbook after an ebook, a coaching call after a course, a template pack after a tutorial.
  • Use checkout recovery. Reminders for abandoned checkouts recover sales you already paid to attract.
  • Collect testimonials early. Ask your first buyers, then show their words on the sales page.
  • Keep your Stripe account healthy. Clear product descriptions and a clear refund policy reduce disputes.
  • Plan your tax setup. Decide how you will handle VAT and invoices before selling to buyers in other countries.

In Roctify

Roctify and EasyTools share one idea: you stay the seller and payments go through your own provider. Roctify charges 0% transaction fees on every plan, including the free one, and supports Stripe, PayPal and cash on delivery. Digital products, courses and downloads are delivered automatically after payment, and one catalog feeds a link-in-bio page with checkout and a full online store, including physical products with stock, variants and shipping. Discount codes and VAT and tax settings are included, and email marketing and forms come with the Creator plan.

EasyTools goes further on checkout optimization. Roctify has no order bumps or upsell funnels, no affiliate program, no public API or webhooks, no event tickets and no subscriptions yet (memberships and subscriptions are on the roadmap). If your revenue depends on upsells and subscriptions at checkout, EasyTools covers that and Roctify does not.

FAQ

How much does EasyTools cost?

At the time of writing (September 2026), its pricing page lists Starter at $0 with a 5% fee, Creator at $79 a month billed monthly with a 2% fee, and Professional at $149 a month billed monthly with a 1% fee, all plus Stripe processing fees. Yearly billing lowers the monthly price.

Is EasyTools a merchant of record?

No. EasyTools states that it works as a sales layer on your own Stripe account and is not a merchant of record. You remain the seller and keep direct access to your billing and customer data.

What is Easycart?

Easycart is the checkout in the EasyTools suite. It handles payment for digital products, courses, memberships, licenses and tickets, with upsells, cross-sells, time-limited offers, checkout recovery and invoices.