Planoly is a social media planning tool. You upload your photos and videos, arrange them on a calendar, write captions and schedule them to publish on Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube and Threads. It started as an Instagram planner and is known for the visual grid, where you preview how your profile will look before you post.

It concerns creators, small business owners and social media managers who post often and want a routine instead of daily improvisation. Over time Planoly has added selling tools: a link-in-bio Creator Store, automated Instagram DMs and a customer list with email campaigns. So it sits between a content calendar and a small storefront.

What is Planoly?

At its core, Planoly is a scheduler with a visual planner. According to its website, it can publish automatically to Instagram, TikTok, LinkedIn, Facebook, Pinterest, YouTube and Threads, and it can send you reminders to post manually on Amazon and X. When a platform does not allow auto-posting with a given feature, such as Instagram's trending music, Planoly sends a push notification at the scheduled time with the caption ready to copy, and you publish natively.

Around the scheduler, Planoly adds a media library, an AI idea generator for post ideas, keywords and captions, a calendar of holidays and trends, and content templates. The pricing page lists cross-platform analytics as coming soon at the time of writing.

The second product is the Creator Store, Planoly's link-in-bio storefront. Its page says you can sell digital products, e-courses, one-to-one calls, Q&As and physical merch, connect an existing Stripe or PayPal account and keep 100% of the money, with zero transaction fees from Planoly. Physical goods can come through a Shopify integration or through print-on-demand merch made with Printful. Planoly is not an ad tool or an analytics suite. The related vocabulary is content batching, content pillars, social set and link in bio.

Why it matters

Consistency is the hardest part of organic marketing. Most creators do not fail for lack of ideas. They fail because posting depends on having a free hour every day. A planner turns that into one session a week.

Take a candle maker who posts five times a week on Instagram and TikTok. Posting live, each post takes about 45 minutes once you count opening the apps, editing, writing and getting back into the task, so close to four hours a week, often late. With a batching session on Sunday, she prepares all five in two hours and lets the tool publish. That frees close to two hours a week. If she uses that time to answer customers and pack orders, and it helps her ship 10 more orders a month at $32 each, that is $320 a month from a scheduling habit.

The Creator Store adds a second reason. When the planner and the bio link live in the same account, you can update the link to match this week's posts without switching tools.

How it works

The weekly routine on Planoly looks like this:

  • Connect a social set. A social set is one account per platform, for example one Instagram, one TikTok and one Pinterest. Plans include one or more sets.
  • Upload media. Add photos and videos to the media library from your phone or computer.
  • Plan the grid. Drag posts on the visual planner until the feed looks right.
  • Write captions. Use saved captions, hashtags and the AI idea generator to draft text.
  • Schedule. Pick dates and times. Planoly auto-posts where platforms allow it and sends reminders where you must post natively.
  • Sell from the bio. Build a Creator Store page, connect Stripe or PayPal, and add products, calls or merch.
  • Automate replies. Set Instagram auto-DMs so common questions get an instant answer.

At the time of writing (September 2026), Planoly's pricing page lists three paid plans: Starter at $16 a month (one social set, one user), Growth at $28 a month (two sets, two users) and Pro at $55 a month (six sets, six users), with lower prices when billed annually, from $14 a month for Starter. All three include unlimited uploads, the link in bio, selling and Instagram auto-DMs. A free plan in the mobile app includes 10 uploads a month, and paid plans come with a 14-day free trial.

Benchmarks and examples

Common setups with Planoly:

  • The solo creator. Batches a week of reels on Sunday, schedules them to Instagram and TikTok, and keeps the Creator Store link pointed at the current product.
  • The small shop. Plans a monthly grid around launches and holidays, and uses the Shopify integration to show physical products in the bio.
  • The social media manager. Runs several client accounts from the Growth or Pro plan, each client on its own social set.
  • The merch creator. Designs print-on-demand shirts and mugs and sells them from the Creator Store without holding stock.

A realistic posting rhythm for small accounts is three to five posts a week per platform. Planoly's homepage says it is trusted by more than 8 million small business owners, creators and social media managers.

Common mistakes

  • Scheduling without engaging. A planner publishes for you but does not reply to comments. Block time after each post to answer.
  • Planning only for the grid. A pretty feed matters less than posts that hold attention in the timeline. Plan hooks, not only colors.
  • Forgetting native-only features. Some audio and editing features require posting in the app. Check which posts need a reminder instead of auto-publishing.
  • Leaving the bio link stale. A scheduled post about a new product fails if the link still points at last month's offer.
  • Buying more sets than you use. Extra social sets and users are paid add-ons. Match the plan to the accounts you actually run.

Best practices

  • Batch by pillar. Group a week of posts around two or three content pillars so the feed stays coherent.
  • Plan launches backwards. Start from the launch date and schedule teaser, launch and reminder posts in order.
  • Keep a caption bank. Save captions that worked and reuse their structure.
  • Pair each post with a link. Decide which product or page each post sends people to before you schedule it.
  • Review every month. Look at which posts drove profile visits and sales, and adjust the next month's plan.
  • Use reminders for trending audio. Schedule a reminder and post natively when the audio matters.

In Roctify

Roctify does not schedule social posts today. A social selling module and a post scheduler are on Roctify's roadmap. So Planoly and Roctify cover different jobs right now: Planoly plans and publishes the content, and Roctify handles what happens after the tap, with a link-in-bio page and a full online store running on one shared catalog, one-page checkout and orders in one place.

On selling, both let you connect Stripe and PayPal without platform transaction fees. The difference is depth. Roctify manages physical products natively, with stock, variants, SKUs, shipping and taxes, and adds cash on delivery, email marketing and discount codes, while Planoly's Creator Store relies on Shopify or Printful for physical goods. Planoly offers bookings through Zoom or Google Meet and Instagram auto-DMs, which Roctify does not. Many creators use a planner like Planoly for posting and point the bio link to their Roctify page.

FAQ

Is Planoly free?

There is a free plan in the Planoly mobile app with 10 uploads a month. At the time of writing (September 2026), paid plans start at $16 a month billed monthly, or $14 a month billed annually, and each comes with a 14-day free trial.

Can Planoly post Reels and TikToks automatically?

Yes, if the video already has its own audio. Planoly can auto-post it with the caption and cover. If you want to use music from Instagram's library, Planoly sends a reminder and you post natively in the app.

Does Planoly's Creator Store take a cut of sales?

Planoly says Creator Store charges zero transaction fees and that you keep 100% of the money when you connect Stripe or PayPal. The payment provider's own processing fees still apply.