Stan Store, often just called Stan, is a creator storefront that lives behind your link in bio. A follower taps the link on Instagram or TikTok and lands on one mobile page where they can buy a guide, book a call or join a course without leaving it.

It concerns coaches, fitness creators, educators and influencers who sell their knowledge and time to a social audience. If most of your buyers come from short videos and stories on a phone, Stan is one of the first names you will hear.

What is Stan Store?

Stan Store is a hosted link-in-bio store. Instead of a list of links that send people elsewhere, each block on the page can be a product with its own checkout. According to Stan's own pages, the Creator plan includes:

  • A storefront that works on mobile and desktop.
  • Digital downloads, such as guides, templates and presets.
  • An online course builder with course analytics.
  • Calendar and booking tools for coaching calls.
  • Recurring subscriptions for memberships.
  • Community features and webinars.
  • Lead magnets to collect emails in exchange for a free item.
  • AutoDM, which sends automated replies on Instagram.
  • Store and product analytics.

The Creator Pro plan adds discount codes, limited-quantity offers, upsells and order bumps, payment plans and buy-now-pay-later options, funnels, affiliate management, contact import, email broadcasts and email flows, and ad pixel tracking for Meta, Google, Pinterest and TikTok.

Stan Store is not a full e-commerce platform for physical inventory with variants and shipping rules. It is also not a marketplace that sends you buyers. It turns the traffic you already have into sales.

Why it matters

Creators consider Stan because it removes steps between attention and payment. A typical social funnel without it looks like this: a post, a bio link, a link page, a separate sales page, a checkout on another site, then a booking tool. Each hop loses people. Stan puts the product, the checkout and the booking on the first page.

At the time of writing (September 2026), Stan lists two plans: Creator at $29 per month or $300 per year, and Creator Pro at $99 per month or $948 per year, with a 14-day free trial. Stan states it charges zero transaction fees, and that only the standard Stripe or PayPal processing fees apply.

A worked example: a fitness coach with 4,000 followers sells a $27 workout guide and $120 coaching calls.

  • In a month, 45 guide sales bring $1,215 and 6 calls bring $720. Total $1,935.
  • On the Creator plan, the platform cost is $29, about 1.5% of revenue, plus processing.
  • If the coach wants discount codes for a launch, email broadcasts to buyers and an upsell at checkout, those are on Creator Pro. At $99, the cost rises to about 5% of that month's revenue.

The choice between plans depends less on revenue and more on which marketing tools you need.

How it works

Setting up a Stan Store follows a short path:

  • Sign up and start the trial. Pick a username, which becomes your store link.
  • Design the page. Add your photo, bio, colors and social icons.
  • Add products. Each product is a block: a download, a course, a booking slot, a membership, a webinar or a lead magnet.
  • Connect payouts. Payments run through Stripe or PayPal.
  • Put the link in your bio. Then point every post and story at it.
  • Automate DMs if you use Instagram. With AutoDM, a comment keyword can trigger a reply that sends the link. This is often called an auto DM.
  • Follow the numbers. Store and product analytics show views and sales per product.

On Creator Pro, you can go further: add an upsell after purchase, run email flows to leads, and fire ad pixels to measure paid campaigns.

Benchmarks and examples

Typical Stan setups look like this:

  • A nutrition coach offers a free meal plan as a lead magnet, a $37 recipe ebook and a $150 one-to-one call.
  • A language teacher sells a $97 self-paced course and a $19 per month membership with weekly lessons.
  • A career creator runs a free webinar every month and sells a $49 résumé template pack afterwards.
  • A photographer sells Lightroom presets at $15 and books $200 portfolio reviews.

For a creator with 5,000 to 20,000 engaged followers, 1% to 3% of monthly profile visitors clicking the link and a few percent of those buying are realistic starting points. The page does not create demand. Your content does.

Common mistakes

  • Adding too many products. Ten blocks on a phone screen dilute attention. Three to five clear offers convert better.
  • Choosing Creator and then needing Pro features. Discount codes, email broadcasts and upsells are Pro features. Check before a launch.
  • Relying only on Instagram DMs. If your account is restricted, automations stop. Collect emails as well.
  • Ignoring payout and processing costs. Zero platform fees does not mean zero cost. Stripe or PayPal fees still apply.
  • Using it for physical stock. If you sell products with sizes, stock and shipping, check that the tool covers what you need.

Best practices

  • Lead with one hero offer. Put your best-selling product at the top of the page.
  • Use a free lead magnet. A free guide in exchange for an email builds a list you control.
  • Price calls and courses as a ladder. A $27 guide, a $97 course and a $150 call let buyers pick their level.
  • Match every post to one product. The call to action in a video should point to one block, not the whole page.
  • Review analytics weekly. Remove products with views but no sales, or rewrite their titles.
  • Pay yearly once the store earns. At the time of writing, the yearly price saves $48 on Creator and $240 on Creator Pro.

In Roctify

Roctify shares the idea of selling directly from your link in bio: its link-in-bio page has a built-in checkout. The approach differs in scope. The same catalog also powers a full online store with cart, custom domain and physical products with stock, variants and shipping. Stock, customers and orders stay the same on both. Roctify charges 0% transaction fees on every plan, including the free one, and includes discount codes, with email marketing from the Creator plan.

Stan does several things Roctify does not offer today. Bookings for coaching calls, recurring memberships and communities are on the Roctify roadmap, not shipped. Roctify has no Instagram auto DM, no order bumps, upsells or funnels, no affiliate management and no webinar hosting. If those are central to your offer, weigh them honestly.

FAQ

How much does Stan Store cost?

At the time of writing (September 2026), Stan lists the Creator plan at $29 per month or $300 per year and Creator Pro at $99 per month or $948 per year. A 14-day free trial is available. Stan states it takes no transaction fees, but Stripe or PayPal processing fees apply.

Can I sell coaching calls on Stan?

Yes. Stan's Creator plan includes calendar and booking tools, so buyers can pay and pick a time slot from your store page.

What is the difference between Creator and Creator Pro?

Creator covers the storefront, products, courses, bookings, memberships and AutoDM. Creator Pro adds marketing tools such as discount codes, upsells, order bumps, funnels, email broadcasts and flows, affiliate management and ad pixels.