Flexible, maintainable e-commerce stack
Case study
[ HAPPY DAY ]
A conversion-focused Roctify Commerce store, rebuilt for a faster checkout, sharper product discovery and a smoother shopping experience.
Objectives
Three clear goals shaped the redesign of the store.
01
Lift the conversion rate
Remove friction across the funnel, from product page to payment, so more visits turn into completed orders.
02
Make products easy to find
Rework navigation, filters and search so shoppers reach the right product in fewer clicks.
03
Win on mobile
Deliver a fast, thumb-friendly mobile experience where most of the traffic and the drop-off happened.
Solutions
A store rebuilt for conversion, from the first tap to checkout.
We kept the flexibility of Roctify Commerce and rebuilt everything that stood between the shopper and the buy button. A cleaner layout, a shorter checkout, faster pages and a mobile-first flow designed to convert. Every screen was tuned to keep momentum, with clear calls to action and a consistent experience from desktop to phone.
Design system
Visual identity
The typography and palette that give HAPPY DAY its festive energy.
Main font
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa
Bricolage Grotesque
Rose
Hex#cd2367
Cream
Hex#f4f3e9
White
Hex#ffffff
Light grey
Hex#fafafa
Results
A faster, cleaner store ready to sell.
Performance, clarity and conversion at the heart of every screen.
Responsive on desktop, tablet and mobile
Checkout and product flow built to convert
A Local & Reactive Presence
Roctify operates across Île-de-France and Morocco, with dedicated teams ensuring close support. Our experts work on-site and provide regular, proactive follow-up on your projects.
2
Countries
9
Cities
15+
Clients served
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