The automotive web agency that turns visitors into test drives

Dealer websites, used-vehicle marketplaces, garage portals and fleet platforms engineered to generate more qualified buyer leads. Connected to DMS Spi, Imaweb, Datafirst, La Centrale and AutoScout24 feeds. Local SEO, performance and compliance included.

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What we guarantee

Wired to your DMS

Spi, Imaweb, Datafirst, Eurocarp, DTS or Optimiz Auto sync: your vehicles publish and update themselves.

Top-tier local SEO

Google Business Profile, city landing pages, Vehicle schema: visible on "car dealer + city" and "garage + city" searches.

Qualified buyer leads

Test-drive booking, stock alerts, financing simulator, appointment flow: a funnel built to turn visitors into test drives.

GDPR & industry compliant

Legal mentions, consent management, financing audit trail: clean from day one, ready for any regulator audit.

Why trust a specialised automotive web agency?

A generalist developer can ship a brochure site. An automotive web agency knows why a broken DMS sync costs you 3 sales a week, how to structure a vehicle page for SEO and how to connect your Spi without breaking it on every update.

  • 01

    Multi-source stock sync

    Spi, Imaweb, Datafirst, Eurocarp, La Centrale Pro, AutoScout24, Leboncoin Pro: import, dedup, automatic re-publication.

  • 02

    Buyer-grade advanced search

    Make/model/engine filters, vehicle comparison, monthly payment calculator, saved alerts: the experience buyers expect in 2026.

  • 03

    Trade-in & financing simulator

    Trade-in valuation via Autobiz / ARGUS, lease / loan simulator, dossier submission to your finance partner: the #1 mechanic to capture hot leads.

  • 04

    Dedicated portals per audience

    Retail buyer portal (favourites, alerts, quotes), B2B fleet portal (dedicated catalog, negotiated pricing), after-sales portal (workshop booking, history).

  • 05

    Performance & Core Web Vitals

    LCP under 2 s, optimised images, CDN cache: essential for automotive SEO where every brand and city is fiercely competitive.

  • 06

    Industry compliance

    Vehicle registration, commercial warranty, financing audit trail, GDPR: every regulatory block is built in by default.

Coverage for every automotive vertical

A specialism per vertical

New-car dealer, used-vehicle marketplace, multi-dealer network, independent garage, body shop or long-term leasing: each model has its own KPIs and flows. We adapt the solution, not the other way around.

New-car dealer

Range showcase, vehicle configurator, test-drive booking, after-sales portal, loyalty programme — aligned with manufacturer brand guidelines.

Used-vehicle marketplace

Used catalog, certified listings, trade-in valuation, integrated lease/loan simulator, buyer alerts and optimised contact funnel.

Multi-dealer network

Per-dealership pages with custom URLs, multi-storefront, geographic lead routing, regional portal with built-in mini-CRM, consolidated reporting.

Independent garage & service

Online workshop booking, automatic vehicle-based quotes, customer portal (invoices, service history), SMS follow-up and Google Reviews integration.

Body shop & repair

Photo-based quote request, insurance expertise integration, repair tracking, online payment, expertise and bodywork appointment booking.

Leasing & B2B fleets

Corporate vehicle catalog, lease configurator, TCO simulator, fleet manager portal, claims handling and consolidated reporting.

Our 5-phase method

A framework refined over 30+ automotive projects to deliver in 6 to 14 weeks with a firm planning and full visibility.

  1. 01

    Automotive scoping

    Audit of your DMS, local competitor analysis, buyer / owner / fleet journey and SEO sitemap.

  2. 02

    Design & mockups

    UI/UX designs built for automotive: readable vehicle pages, smooth configurator, short high-conversion forms.

  3. 03

    Build & connectors

    Site implementation, DMS sync, trade-in/financing integration, client portals and GA4 / Matomo tracking.

  4. 04

    QA & local SEO

    Cross-device testing, Core Web Vitals audit, city landing-page tuning, Vehicle / AutoDealer schema, controlled go-live.

  5. 05

    Iteration & capture

    Lead tracking, CTA A/B testing, continuous optimisation of used-vehicle pages and configurators to maximise ROI.

Measured over 12 months

Numbers, not marketing

Average results observed on our active automotive clients (dealers, used-vehicle marketplaces, garages), 12 months after launch.

organic traffic
+58%

Thanks to local SEO and tuned model landing pages.

test-drive requests
2.4×

Optimised test-drive funnel plus financing simulator.

admin time
-40%

DMS sync removes the double-entry of used-vehicle listings.

average LCP
1.5 s

Green on Core Web Vitals.

Our Technologies

Some of the modern tools and frameworks we use to build reliable, high-performance solutions.

Symfony Symfony
Amazon Web Services Amazon Web Services
Sylius Sylius
API Platform API Platform
Elasticsearch Elasticsearch
Angular Angular

Frequently asked questions

A Local & Reactive Presence

Roctify operates across Île-de-France and Morocco, with dedicated teams ensuring close support. Our experts work on-site and provide regular, proactive follow-up on your projects.

Paris Casablanca
2 Countries
9 Cities
15+ Clients served

Let’s talk about your project!

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